We’re thrilled to announce that Jaime Cárdenas is becoming a member of the HNP DevHub — Hearst Newspapers’ editorial engineering, product improvement and viewers technique workforce — as director of social media and engagement technique, specializing in reaching extra readers throughout a big selection of merchandise and platforms.
“I’m excited to hitch Hearst Newspapers and the gifted DevHub,” Cárdenas mentioned. “I get pleasure from information so I can higher perceive what audiences need and work out how we might be of service to our communities. I really feel I’ll be proper at dwelling with this wonderful workforce.”
HNP’s DevHub works with native newsrooms equivalent to The San Francisco Chronicle, San Antonio Specific-Information, Houston Chronicle, Albany Occasions-Union and a gaggle of newsrooms throughout Connecticut. The workforce is targeted on native information, and builds main initiatives equivalent to election outcomes subsites, applications equivalent to High Eating places, instruments such because the California Hearth Tracker and Texas Flood Tracker, and a collection of templates that enable journalists to publish interactive tales and experiences with a couple of clicks. Not too long ago, the workforce has expanded to incorporate viewers improvement specialists in areas equivalent to newsletters, search/web optimization, social media and editorial analytics.
Cárdenas was most not too long ago Gannett’s social media strategist for native newsrooms. He helped organizations join with readers on social media by analyzing information, figuring out viewers traits, creating greatest practices and main coaching periods. He was a member of Gannett’s Content material Technique Crew for 4 years and earlier than that spent two years specializing in web optimization, social media and podcasts as digital strategist for the Tennessean. Cárdenas was co-lead of Gannett’s Vamos Ahead Worker Useful resource Group, a gaggle of Latino/a/x staff and allies on the firm.
“Jaime’s ardour for assembly readers the place they’re is infectious,” mentioned Alejandra Matos, HNP’s senior director of viewers improvement. “His deep expertise serving to newsrooms develop and interact audiences on social media makes him a super match right here. Fostering deeper relationships with our audiences is significant, and we’re excited to have Jaime main that work.”
Cárdenas might be tasked with growing and main cross-market social and engagement technique and dealing with newsroom leaders to fulfill viewers objectives and subscribers’ wants. He’ll shine a lightweight on greatest practices in HNP newsrooms and assist flow into these concepts throughout the communities we cowl. He’ll even be tasked with pushing ahead off-platform innovation.
Earlier than becoming a member of Gannett, Cárdenas was a digital editor for the Los Angeles Information Group and a sports activities reporter for the Los Angeles Occasions and Orange County Register. He was additionally communications coordinator for the L.A. Galaxy in 2009, when he served because the soccer workforce’s spokesperson for Spanish-language media and ran the workforce’s Twitter account.
Cárdenas grew up in Tijuana, Mexico, and is fluent in Spanish and English. He and his spouse, Concord, have two youngsters, ages 9 and 6. When he’s not scrolling social media feeds, Cárdenas spends his time hanging out together with his household, watching sports activities and weight coaching.
“I really like serving to newsrooms amplify their work on social media and dealing with them on how you can greatest inform tales exterior our web sites and newspapers,” Cárdenas mentioned. “I stay up for working with the entire nice journalists and historic newsrooms at Hearst.”
About HNP and Hearst
With greater than 3,000 staff throughout the nation, HNP (Hearst Newspapers) publishes 24 dailies and 52 weeklies, together with The San Francisco Chronicle, Houston Chronicle, San Antonio Specific-Information and Albany Occasions Union. We imagine within the energy of native information and we’re constructing groups to assist elevate our journalists’ impression within the communities we serve.
At Hearst, it’s our mission to be essentially the most trusted, most revered and most correct supply of reports and data within the communities that we serve. We place our readers’ pursuits above all others, and dedicate ourselves to the ideas of truthfulness, equity and independence. We perceive that the free movement of correct data is significant to our system of presidency and the foundations of our economic system.
About The San Francisco Chronicle
The San Francisco Chronicle (www.sfchronicle.com) is the most important newspaper in Northern California and the second largest on the West Coast. Acquired by the Hearst Company in 2000, The San Francisco Chronicle was based in 1865 by Charles and Michael de Younger and has been awarded six Pulitzer Prizes for journalistic excellence. The employees gained ONA On-line Journalism Awards for Normal Excellence in 2020 and for Breaking Information protection in 2019, 2020 and 2021. Observe us on Twitter at @SFChronicle.
